The distribution of money spent by Star Wars fans is not equal, and if you ignore the long tail - those fans who spend large amounts of money, you may be harming the value of your franchise, even if you sell more movie tickets.
The rub is that poorly received movies will impact on overall sales, including the hardcore fans - those few people that may spend up to $1000 on merchandise per year will dial back their purchases. You will end up with collectors only targeting original movie products, or items from when George Lucas was in charge, and then ignoring all the newer products. Thus the overall value of the franchise is diminished.
[Posted at the SpookyWeather blog, June 20th, 2018.]
The Long Tail of Star Wars Fandom - How Disney is Killing the Value of the Franchise
http://starwarsparodyhub.blosgspot.com
The rub is that poorly received movies will impact on overall sales, including the hardcore fans - those few people that may spend up to $1000 on merchandise per year will dial back their purchases. You will end up with collectors only targeting original movie products, or items from when George Lucas was in charge, and then ignoring all the newer products. Thus the overall value of the franchise is diminished.
[Posted at the SpookyWeather blog, June 20th, 2018.]
The Long Tail of Star Wars Fandom - How Disney is Killing the Value of the Franchise
http://starwarsparodyhub.blosgspot.com
